US Market Entry Advisory

What the engagement covers

Entering the US market is a series of decisions that depend on each other. We work through them with you and put the result in writing, so your board, your bank and your partners can follow the plan.

• Market and entry strategy. Who buys, how they buy, what the competition charges and which route to market fits: direct sales, distributors, partners or online.
• Location choice. Which state and which city, compared on customers, talent, cost, travel connections and the obligations each state brings with it.
• Operating model. How the US operation is run day to day: who signs, who hires, how money moves between the parent company and the US, and which functions stay at home.
• First hires and service providers. Payroll, benefits, insurance, bookkeeping and the advisers you will need, chosen before you need them.
• Timeline and budget. A realistic sequence from decision to first US revenue, with the cost of each step.

Legal and tax questions

Questions about the legal entity, contracts, employment law and US tax are answered by independent US attorneys and CPAs who are engaged for your matter. We brief them, coordinate their work with the rest of the plan and make sure their answers reach the people who need them.

Who it is for

Owner-managed and mid-sized companies from outside the United States opening their first US operation, and US companies expanding into further states.